Hotel Zetta Partners with LasoExperience to Offer Guests Contactless Check-in

Hotel Zetta, managed by Viceroy Hotel Group and boasting ultra-modern guest rooms, innovative health and wellness programming and cutting-edge tech experiences in the heart of San Francisco’s SoMa district, has partnered with LasoExperience, a leading hospitality technology consultancy and digital solution provider, to build a contactless check-in solution fully customized to fit the specific needs of the hotel.

“The LasoExperience team has done a fantastic job in putting together our mobile check-in platform.” said Mark Beevor, General Manager at Hotel Zetta. “The result is a custom designed user-friendly operating platform that is befitting of our Viceroy brand.”

In light of new travel norms and stricter safety and health regulations, Hotel Zetta selected LasoExperience as a trusted technology partner to build a solution that would allow guests to check-in remotely via their mobile devices without having to fill out forms and exchange IDs at the front desk. This leads to less queuing, less guest-staff interaction, and early access to guest contact information which powers a more personalized, timely communication.

The LasoExperience contactless check-in solution at the Hotel Zetta starts with a link embedded in a text or email to all arriving guests including OTA arrivals. The guest clicks on the link and is guided through a simple pre-arrival checklist to confirm their reservation details including arrival, date, room rate, room type and credit card details.

The technology then captures a picture of the patron’s photo ID, the guest submits Covid-related and marketing forms, and on the day of arrival, the guest receives a text message confirming check-in time, room upgrade options, and any special requests. The frictionless check-in is completed with the guest receiving their room number and a link to a mobile key.

Holding a firm belief that the future for hotels is digital engagement, Hotel Zetta has committed to a 100% digital key strategy by requiring guests to engage with a mobile key during web check-in or when checking in at the front desk.

“We’re proud to say that, complex as it is, this solution was implemented at Hotel Zetta in a matter of hours complete with a two-way integration with Opera, their on-premise property management system,” said Michael Garvin, CEO, LasoExperience. “This entire delivery was handled remotely via the Internet and required no onsite visits from our team.”

LasoExperience looks at a property’s needs holistically and delivers check-in solutions that align with its technology goals. The idea is to empower forward-looking hotels like Hotel Zetta to succeed in the new normal and beyond by building trust with their guests, increasing staff efficiency, and driving revenue through new upsell opportunities.  

“Through this partnership, Hotel Zetta was able to digitize the key points of the guest journey to make the entire check-in/check-out experience safe, seamless and convenient,” said Beevor. “It’s also helped us improve service delivery, capture additional revenue and optimize front office operations.”

About LasoExperience

LasoExperience is a full-service hospitality technology partner delivering innovative market ready solutions, technology consulting, and custom-built technology tailored to the client’s needs.

About Hotel Zetta 

Located at the iconic convergence of San Francisco’s Union Square, SoMa and Financial Districts, Hotel Zetta is perfectly situated to experience the best of San Francisco’s fashion, arts, technology and music. Originally built in 1913 and reopened on its 100th anniversary, this 116-room property effortlessly combines state-of-the art amenities with intuitive service. With 2,760 square feet of meeting and event space, and Playroom, Hotel Zetta is the go-to hotspot for San Francisco’s leading-edge cultural and business communities. Hotel Zetta is a member of the Viceroy Hotel Group family and is located at 55 5th Street in San Francisco, California.